Skyfall

Titles
 What title comes first? Why?
The First Title to appear is the name Daniel Craig this is because he is the main character of the film and therefore audiences while want to watch it if he is in it as he is a very popular actor.
 What font style and colour is used?
The font style is just a very plain white text, this is to show simplicity however when the title of the film comes up that is different to the rest of the text. The text has faded edges and looks
 What is the size of the font?
The font is an average size for the names of the main characters like Daniel Craig and Judy Dench however as the title go on the font size get smaller as less important people names are shown like Makeup artist. The biggest font is for the title of the film which takes up almost the whole shot
 Where is the text placed in the shot? Why?
The name of the main characters is placed in the centre of the shot this is done to show their importance and then as the film goes on the text gets moved down to the bottom right hand corner. This is because these people’s names aren’t as important as the actors and also what is happening on the screen becomes important so having text covering it wouldn’t be appropriate.
 Order of the roles, title, credits, song etc.
The first title we see is the name of Daniel Craig and then we see the name of the film after this list of all the actors appear then it shows us all the people involved in the production of the film and then finally the director
 What comes last? Why?
The name of the director comes last because he is one of the most important people in the film and wants to be the last name people see.
 Note down the exact language that is used: i.e. Director of Photography not Photographer etc.
Miniature Effects Supervisor, Visual Effects Producer, Set Manager and Supervising Art Director

Micro Analysis
Camerawork
 What kinds of shots are used? (Shot types, movement, angles, composition).
 What is the effect/purpose of this camerawork?
Mise en Scene
 How is lighting used to create mood?
 Costumes? Locations? Props?
 Anything else? Semiotics? Icons? Colour Symbolism?
Sound How is music/sound used? Is there a narrator?
 Voice over? Dialogue? Sound effects? Background Atmosphere?
 What is the effect/purpose?
Editing
 What is the pace of the shots? Effect?
 What transitions are being used? Why?
 Is continuity editing or non-continuity editing used? Why?
 How the sound and editing is combined? In time? Out of time? Why?

Audience and Institution
 Title of Film: Skyfall
 Director: Sam Mendes
 Year of Release/Release Date: 2012
 Certificate: 12A
 Top Billing: Daniel Craig
 Awards: Oscar and Golden Globe
 Genre: Action, Adventure, Thriller
 Which institution produced the film: Eon Productions
 Which institution released the film: Sony Pictures
 How much money did they gross: $1,108,561,013
 Who was their primary (and secondary) audience: Primary Audience is males who want to be like James Bond, it is also people who like the bond franchise? Secondary Audience females who find James Bond attractive
 Which platforms did they use to advertise: Film Posters and Trailers
 Was their marketing campaign successful: Yes